PBR Cooper Tires Take the Money and Ride

Oct 23 - 24, 2021

About The Event

For the second time in as many years, PBR’s (Professional Bull Riders) elite Unleash The Beast will buck into Pinnacle Bank Arena in Lincoln, Nebraska, holding the fan-attended Cooper Tires Take The Money and Ride Oct. 23-24.

Positioned in the second half of the 2021 season, the PBR Cooper Tires Take The Money and Ride is crucial in the championship race to the PBR World Finals in early November, awarding a gold buckle and million-dollar bonus to the world’s best bull rider.

With 15 Unleash The Beast events already complete, the race for the 2021 PBR World Championship is one of the most fiercely contested in league history. With No. 1 Jose Vitor Leme (Ribas do Rio Pardo, Brazil) and No. 2 Kaique Pacheco (Itatiba, Brazil) separated by a mere 18.5 world points, looking further down the standings, No. 3 Cooper Davis (Jasper, Texas) remains hot on their spurs, within 186 points of No. 2 Pacheco and 204.5 points of No. 1 Leme.

This season’s current top three riders – 2020 PBR World Champion Leme, 2018 PBR World Champion Pacheco, and 2016 World Champion Davis – are all attempting to become just the seventh rider in league history to have won the coveted gold buckle in multiple seasons.  

Last season, PBR’s elite Unleash The Beast debuted inside Pinnacle Bank Arena, with Davis clinching his first event victory of the season courtesy of a walk-off 90-point ride.  
 
The stoic Texan began the first-ever elite tour stop in Lincoln with a bang, winning Round 1 courtesy of an 89-point trip aboard Cold Chill (D&H Cattle Co./Futrell). Davis remained red hot in Round 2, defending his spot atop the event standings when he rode Wicked Hou (Hart Cattle Co./Hale/Randy Wood) for 88.25 points. He then selected 2018 ABBI (American Bucking Bull Inc.) Classic Champion Hocus Pocus (D&H Cattle/Almand/Lone Star/Outlaw) for his final opponent. In the face of a mid-out direction change, the then world No. 4-ranked bull was conquered by the poised Davis, who matched the powerful bovine athlete jump-for-jump en route to the monstrous 92.25-point score.

The perfect 3-for-3 performance earned Davis a critical 130 world points, elevating him from No. 9 to No. 8 in the world. Davis concluded the year with his sixth consecutive qualification to the PBR World Finals, finishing the year ranked No. 3 in the world.

Ultimately crowned the 2020 PBR World Champion, Leme also delivered a Top-10 finish at the inaugural PBR Unleash The Beast event in Lincoln. In Round 1, Leme covered Gangster Time (C Check Bucking Bulls) for 86 points, only to have his eight-out ride streak come to a crashing halt in the second round when Bread Basket (L4 Livestock) sent him to the dirt in a swift 2.86 seconds. The resilient Brazilian rebounded in the final round, going the distance aboard Canadian-born Oz (TNT Bucking Bulls/Hart Cattle Co.) for 89 points.

The Top-10 finish, Leme’s 13th of the 2020 season, allowed him to expand his lead over No. 2 Joao Ricardo Vieira (Itatinga, Brazil) to 569.09 points, his second-largest lead of the year.

When the season concluded, Leme won his career-first PBR World Championship at the first-ever PBR World Finals held in Arlington, Texas, at AT&T Stadium. Going a torrid 22-for-34 (64%) in 2020, Leme won a league-best seven events and 16 rounds, while recording nine 90-point rides, en route to the gold buckle.
 
The No. 1 ranked rider in the world three weeks thus far in 2021, Leme is mounting a potentially record-setting season in a quest for a historic second consecutive PBR World Championship.

Leme has logged 10 round wins and 12 90-point rides to date in 2021 – on pace to break the season record in both statistical categories. In 2013, two-time PBR World Champion J.B. Mauney (Statesville, North Carolina) registered a league-best 19 round wins, while in 1999 Cody Hart (Gainesville, Texas) registered a PBR best 16 90-point rides. 

Further, should Leme repeat as the league’s World Champion, he would join Silvano Alves (Pilar do Sul, Brazil) as the only riders to win the coveted gold buckle in back-to-back seasons. Alves won his first two titles in 2011 and 2012.
The bull riding action begins with Round 1 at 6:45 p.m. CDT on Saturday, October 23, concluding with Round 2 and the championship round at 1:45 p.m. CDT on Sunday, October 24. All 30 bull riders will get on one bull each in Rounds 1 and 2. Following Round 2 on Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

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Event Dates

More Information

  • Doors
    Doors open 90 minutes before start of event.
  • How To Purchase

    Buy tickets at the following: 
    - Ticketmaster.com
    - Ticketmaster App on your mobile device
    - The Pinnacle Bank Arena Ticket Office is open on Tuesdays from 11AM-3PM and 1 hour prior to doors opening on event day. If you have further questions, please call the Ticket Office at 402.904.5641 and leave a voice message or email  [email protected].    

    TICKET DELIVERY: Pinnacle Bank Arena tickets purchased online will be mobile delivery.

    MOBILE TICKETS: Your mobile phone is your ticket. Your tickets will not be available for print or emailed to you. To access your ticket(s):  Download the Ticketmaster App or visit Ticketmaster.com on your mobile phone; log in to your Ticketmaster account and locate the order with your tickets; tap and show at the entrance into the event. Your phone will be scanned for entry and you’re in! 

    View Step-by-Step Instructions: How To Access Your Mobile Tickets
    Apple/IOS App - View Here
    Android App - View Here
    Mobile Web - View Here

    Mobile Entry Is Easy
    We recommend viewing your Mobile Entry tickets prior to arriving at your event. The Ticketmaster App will save your ticket(s) and will allow you to view them in the event, even if you lose internet access. See Example Here. If you're using the Ticketmaster mobile internet site instead of the Ticketmaster App, you will also be given the option to save your tickets if viewed prior to losing your internet connection. 

    HELPFUL HINT:  Prior to the public on sale, please go NOW to Ticketmaster.com or log into the Ticketmaster App on your mobile device to create an account or refresh your existing Ticketmaster account for a quicker purchasing experience. You can also add your ticket(s) to your phone’s “wallet.” Be sure your mobile phone has a fully charged battery.

    NEED HELP WITH AN EXISTING ORDER
    Need help with an existing Ticketmaster order, please call Ticketmaster Fan Support at 1.800.653.8000 (Live Person Monday – Friday 9am – 9pm.  Saturday 9am – 8pm local. Sunday 9am – 6pm.)

  • Event Policies

    CLEAR BAG POLICY & PROHIBITED ITEMS
    Pinnacle Bank Arena is a CLEAR BAG POLICY venue. CLEAR BAGS and small clutch-sized purses are only allowed at entry. To view the clear bag policy and list of prohibited items, visit http://bit.ly/PBApolicy.

    AMENITIES
    Hand sanitizing stations will be available throughout the venue.

    ARRIVE EARLY
    Arrive early as fans will be required to pass through security metal detectors upon entry to the venue.

    NO RE-ENTRY
    For your safety, once a person exits Pinnacle Bank Arena, re-entry is strictly prohibited.

    CAMERAS
    Cell phone photos are permitted. No professional cameras or cameras with detachable lenses. No audio or video allowed.

    NO OUTSIDE FOOD & BEVERAGE
    No outside food or beverage brought into the venue. 

    NO WATER BOTTLES
    No water bottles brought into the venue. 

    NO WEAPONS
    No weapons including pocket knives or tasers. Those items will not be permitted in the doors.

    ADDITIONAL RESTRICTED ITEMS
    No signs. No strollers, car seats, child booster seats. No selfie sticks. No iPads. No laptops.

  • Special Accommodations

    For accessible needs seating accommodations, please call Olivia Wilson at 402.904.5600 or email [email protected].